The Light of Reason
Edited by James Allen
Vol. VIII. July 2nd, 1906 No. 7
The price of “The Light of Reason" is now increased to four pence. We adopted this course for the following reason:—We have, all along, sustained a considerable loss on those magazines which are sold by the bookseller (as explained in our next paragraph), and though our subscribers (the number of whom is steadily increasing) help to make up the deficiency, we feel that we cannot continue to bear such loss, and are convinced that all our readers will admit the fairness and wisdom of the course we have adopted, and will cheerfully pay the small increase in price; for even with the cost of the journal at four pence we shall not make any proﬁt on those copies which are purchased through the Trade. The great bulk of our readers obtain their copy through the bookseller, and in order to encourage them to subscribe, we have decided to send the magazine post free to subscribers, that is, the subscription will still be four shillings per year.
We need scarcely say how much we value the many letters which come to us from all parts of the world expressing kind appreciation of “The Light of Reason.” Many tell us how it has opened up a life of truth and beauty to them, and others speak of help received to conquer in the hour of weakness; many rejoice that they have at last found a Magazine voicing the deep-felt need of their hearts, while some have expressed themselves thus,— “I only wish I had come across it before.” But a great number of those who so write are not on our subscribers list, indeed, such letters very often end as follows:—“I procure my copy from a local bookseller, of course this makes no difference to you.” On the contrary it makes all the difference to us as to whether you are a subscriber for the journal direct from our office, or purchase it in some other way. On every Magazine sold through the bookseller, we sustain a loss as four profits have to be given by us after it leaves our office before it can come into your hands. If all our readers would consider this matter, and think of the great difference it would make to our work, we are sure they would give us their hearty cooperation and sympathy, and at once send in their subscription to us. The time has come when we feel it due to ourselves and the Journal to make this appeal. It will now mean no extra cost to the reader, while to us the difference would be very great, and it would also mean the opening up of wider ﬁelds of labor, increased usefulness, and opportunities of bringing the journal into the homes and hearts of many who are waiting for its message, besides bringing us in direct touch with those who are interested in the spiritual work of the Magazine.
Many readers who have visited us at Bryngoleu and on enquiry have had this matter -explained to them, have at once paid in their subscription, saying that they would have done so before, had they known of the great difference it must make to us, and it is at the urgent and pressing request of many of those that we make this appeal, feeling, with them, quite sure that there are hundreds of our readers in full sympathy with our work, who will also respond in the same way.
Further, to every reader who sends his or her subscription to us (for one year) during the next two months, that is, up to the 31st of August, we will send a free copy of the new (fourth) edition of the Editor’s book “As a Man Thinketh”, or other books to the same value, for particulars of which, see our advertisement. We seek a more intimate cooperation between ourselves and readers in the work of the Magazine; an extended fellowship of pure hearts and strong minds; and a wider field of labor. Who will unite to help?
The fourth edition of “As a Man Thinketh" and the fifth of “From Poverty to Power" have been in the printer's hands some time, and should be ready by the time this issue of the “Light of Reason” is published.
More from James Allen
James Allen was a little-known philosophical writer and poet. He is best recognized for his book, As a Man Thinketh. Allen wrote about complex subjects such as faith, destiny, love, patience, and religion but had the unique ability of explaining these subjects clearly and in a way that is easy to understand. He often wrote about cause and effect, sowing and reaping, as well as overcoming sadness, sorrow, and grief. For more information on the life of James Allen, click here.